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  文章来源:http://m.adminso.com/articles/view/292812

  作為一檔飄香了37年的文化盛宴,春晚已經成為中國除夕夜裡的特色文化符號,春晚的舞台上儲存了國人無數的集體回憶,春晚已經成為中國人心裡不可或缺的一部分。隨著媒介技術變革發展,融媒體傳播趨勢則為春晚帶來了更多新可能,帶來了春晚節目內容的不斷豐富、節目形式的不斷創新、舞美效果的諸多驚喜等。

  春晚自誕生起便帶有鮮明的中國特色。1983年,伴著改革開放的浪潮,春晚應運而生。盡管當時舞台小、節目單一,但卻激發了中國電視直播的無限魅力,為當時的文藝界注入了新的生機。此后,春晚隨社會發展而與時同行。20世紀90年代起,看電視成為中國人家庭文化的重要組成部分,春晚也進一步貼近觀眾,更加注重節目的娛樂性,凝聚了一代又一代國人的集體記憶。新千年后,春晚通過豐富視覺體驗、加強互動性,進一步拓展了節目內涵和儀式感。新時代以來,春晚則愈發注重挖掘傳統文化魅力,一系列民族歌舞的創新改編等,讓傳統文化“活”了起來,更加注重表達時代關切和人文情懷。在這每年一度的大聯歡中,喜氣祥和的人情味,契合著中國傳統文化的和諧觀,春晚早已成為中國“家和萬事興”文化情結的有效載體。

  2004年,央視提出“開門辦春晚”的口號,后又改為“拆門辦春晚”,強調春晚要貼近基層、廣聽群眾意見,吸收各地優秀節目和人才。隨后,越來越多的草根明星、民間藝人登上春晚舞台,春晚舞台上高雅藝術與大眾娛樂的內容兼而有之、相得益彰,極大豐富了節目形態,同時促進了文化繁榮。迄今為止,春晚舞台打造了諸多傳播中華文化精粹、弘揚正氣的經典作品,承擔起了時代守望者的重要角色。自1984年起,春晚舞台唱響了《我的中國心》《故鄉的雲》等經典旋律。多年來,春晚不局限特定行業和人群,突出中國多民族特色,表現群體愈發多元。2015年春晚舞台上由聾啞演員打造的《千手觀音》,時至今日魅力猶存﹔2017年語言類節目《天山情》由少數民族演員挑大梁,講述了漢族和維吾爾族同胞間的故事,傳為美談。顯而易見,多元文化讓春晚具有平和大度之氣,豐富了中國年的多姿多彩。即將到來的2020年鼠年春晚,同樣值得期待。首先是在藝術上將有很大的突破,大量的新人將登上2020年春晚舞台﹔其次在技術上也值得期待,5G+4K+8K+AR技術和裸眼3D技術將為觀眾帶去豐富多彩的視覺體驗。

  春晚歸根到底是一種媒介產物,最初基於電視傳播,又圍繞媒介技術變革而不斷發展。對於影像內容而言,新技術的應用,豐富並重塑著視聽體驗,為春晚視覺形態帶來極大改觀。上世紀90年代起,LED大屏幕亮相春晚,並逐步演變成了精彩舞美藝術的一部分。2012年龍年春晚,全息LED屏被大規模使用,舞台呈現出三維立體效果,為春晚節目本身增色不少。此后,伴隨視頻技術、全息投影等發展,舞美效果不斷帶給觀眾諸多驚喜。如2018年宣傳片《大美黔東南》採用VR技術,為觀眾帶來了沉浸式的感官體驗﹔2019年,春晚首次實現在4K超高清頻道直播,通過5G信號對4K信號進行傳輸、制作,大大提升了觀眾的觀看體驗。隨著新媒體發展,春晚也“跑步”進入融媒體時代,春晚已不局限於單一的電視屏幕,而是實現了移動客戶端、互聯網媒體與短視頻平台等多端口、同步播出,這一跨越式改變不僅能讓觀眾在多元平台收看春晚,而且還能實時參與互動、評論等,極大提升觀眾收看體驗。在中央電視台、中央人民廣播電台、中國國際廣播電台合並后,春晚在新的廣電巨擘下,具有了更強的集群優勢,通過平台聯動、規模化運作,將電視、廣播、互聯網的優勢互為所用,春晚品牌的影響力也得到了進一步的提升。

  回家團圓是春節文化的核心。春晚曾讓多少游子通過屏幕一解思鄉之苦,經過30多年的發展,春晚已不僅僅是寄托鄉愁的文藝節目,而是演化為了一種文化符號。這種文化符號既凝聚著全球華人的情感共識,也助力著中華民族共同體意識的構建,增加著中華民族核心價值的認同感。對於中國大量留學生、僑胞旅居他鄉者而言,春晚既是一種文化守護,也是一種身份認同,並起著重要的民族凝聚作用。作為韓國、日本、越南、泰國等亞洲多國的法定節日,春節期間送紅包、穿紅衣、過春節也漸成時尚,中華文化的影響力在全球得到不斷增強。

  作為一場國家級的文化盛宴,春晚肩負起了新時代的傳播使命,在中華民族偉大復興的歷史節點上,以大格局、大情懷展示著家國大愛。作為傳播中華文化的重要載體,春晚也引發著全球觀眾的情感共鳴,中華文化的魅力和全球影響力也在傳播中得到了彰顯和提升。因此,無論是之於國內還是國際,春晚的文化力量均不可小覷。

  (作者:曾鼐,系中國新聞社韓國分社首席記者、中國傳媒大學博士)

  文章来源:http://opinion.people.com.cn/BIG5/n1/2020/0122/c1003-31559318.html

  “长淮卫镇司马村党支部原书记夏某,违反群众纪律,在落实低保政策中优亲厚友;违反财经纪律,收取招标报名费不入村账,受到党内严重警告处分……”近日,蚌埠经开区纪工委通报曝光了一起扶贫领域腐败和作风问题典型案例,这是该区纪工委亮剑群众身边“微腐败”的一个缩影。

  为加大扶贫领域监督执纪问责力度,去年以来,该区纪工委坚持问题导向,聚焦扶贫领域突出问题,持续开展扶贫领域腐败和作风问题专项治理。同时,认真开展扶贫领域典型案例警示教育,集中学习扶贫领域案件通报,剖析反面案例,组织观看警示教育片《斩断伸向扶贫领域的“黑手”》,对查处的典型案例进行通报曝光,以零容忍的态度,严查快处侵害群众利益的不正之风和腐败问题,为脱贫攻坚保驾护航。

  该区注重从信访举报、部门自查、集中整治、专项巡察反馈中广泛收集、梳理、研判问题线索,确保案件线索不流失。不断完善问题线索处置工作流程,建立问题线索工作台账,实行专人负责,分类管理,即收即批即转,做到全程规范高效,针对上级交办、涉及扶贫领域侵害群众利益问题线索,组织精干力量,优先从严从快处理。

  “聚焦群众痛点难点,加大扶贫领域违纪典型案例通报曝光力度,形成强有力的震慑,让心存侥幸、蒙混过关者及时收敛收手,确保如期打赢脱贫攻坚战。”该区纪工委有关负责人强调。(蚌埠市纪委监委)

  文章来源:http://www.ahjjjc.gov.cn/dfzf/p/81459.html